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Copy is critical

When a customer supplied text that wasn’t quite up to scratch, we needed to explain the importance of good copy. Here’s where the batteries come in…

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Does a plastic bag levy reduce high street brand visibility?

In June 2010 we reported that the Welsh Government were in talks to introduce a compulsory charge on plastic bags and in October last year the 5p charge was introduced. I think it’s a good move to reduce the amount of bags ending up in landfill (It’s amazing how people would rather struggle than spend [...]

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Not so fantastic plastic

Tomorrow will see the introduction of a 5p charge for all single-use carrier bags in Wales. An initiative aimed at cutting down waste. The levy is expected to raise £2.6 Million each year which retailers would be required to hand over to charities. I noticed M&S mention that 4p from every bag will be donated. [...]

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Media Rainclouds

I’m tired of hearing about the global economy. I know City Bankers aren’t on many people’s Christmas list but in my opinion the media are as much to blame. They only report bad news. You’ll no doubt all have heard about the struggling economy last week, following fears over Greece. It’s no wonder… it was [...]

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Mary Portas

It’s the little things

I found myself taking in yet another archived episode of Mary Queen of Shops this weekend. Love that show. Mary spoke about the importance of the retail experience. She was of course talking about the retail experience associated with fashion buying but we’d be fools to think that it doesn’t apply to us. How are [...]

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