We’re well into 2012 now, and it’s clear things are starting to regain some momentum. Remember all the snow around this time last year, remember everyone complaining about it? Well, after a much milder start to 2012, and much, much less snow (just about… so far…), some people are finding other things to complain about. [...]
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I’ll have to put a hold on those leaflets, things are a bit quiet
I received a referral in BNI a few weeks ago for some leaflets. A week later the same chap approached me to say “I think I’ll have to put those leaflets on hold for a minute, things have gone a bit quiet”. Click to read why I think that’s absolute bonkers.
Copy is critical
When a customer supplied text that wasn’t quite up to scratch, we needed to explain the importance of good copy. Here’s where the batteries come in…
Does a plastic bag levy reduce high street brand visibility?
In June 2010 we reported that the Welsh Government were in talks to introduce a compulsory charge on plastic bags and in October last year the 5p charge was introduced. I think it’s a good move to reduce the amount of bags ending up in landfill (It’s amazing how people would rather struggle than spend [...]
Not so fantastic plastic
Tomorrow will see the introduction of a 5p charge for all single-use carrier bags in Wales. An initiative aimed at cutting down waste. The levy is expected to raise £2.6 Million each year which retailers would be required to hand over to charities. I noticed M&S mention that 4p from every bag will be donated. [...]
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